Implant and full-arch dentistry is a different business from hygiene — so we market it differently: implant-intent targeting, investment-ready framing, and a consult funnel engineered against the no-show.
Broad dental campaigns attract cleanings and shoppers. Implant intent is its own audience with its own language — and its own economics.
Every empty consult slot is paid traffic burned. Confirmation and reminder sequences are funnel work, not front-desk luck.
If the first time a patient thinks about cost is in the chair, the plan gets "thought about." Affordability framing belongs in the ads and the page.
Different economics, different business. Implant campaigns cost more per click and pay back in treatment plans worth thousands. Generic dental marketing fills chairs with cleanings and coupon shoppers.
Structured follow-up between booking and consult — confirmations, reminders, and pre-consult framing that makes the appointment feel valuable. We track no-show rate weekly like any other funnel metric, because it is one.
Affordability belongs in the funnel, not sprung at the consult. Monthly-payment framing in ads and pages produces patients who arrive expecting the investment conversation — which changes how the consult ends.