The med spa feed is the most competitive square inch in local marketing. Winning it takes creative volume, offer architecture built on lifetime value, and a booking flow that doesn't leak no-shows.
Saturated audiences burn creative fast. Without a weekly testing rhythm, performance decays and looks like "Facebook stopped working."
Deep discounts fill chairs once. Consult, membership, and package offers attract the clients whose lifetime value actually pays for ads.
Aesthetic bookings ghost at famous rates. Confirmation and reminder sequences are revenue protection, not admin.