Industry — Law firms (PI) Phases 01–04 applied

The most expensive clicks
in marketing. Zero room to leak.

Injury clicks cost more than any other vertical — which is exactly why the funnel behind them can't leak. We measure one number that matters: cost per signed case — and engineer intake speed to win it.

Why PI funnels leak
L.01Slow intake

Injured people call several firms in one sitting. First competent intake signs the case. Tomorrow's callback is a donation to your competitor's ad budget.

L.02Counting leads, not cases

A full inbox of unqualified inquiries is a cost center. The only metric that matters at these click prices is cost per signed case.

L.03Copy that flirts with the bar rules

Outcome promises and guarantee language create risk your firm carries, not the agency. We build conservative, and your compliance review has final say.

Our method, applied to PI
Diagnose + Capture

Week one

  • Case math: average fee, case criteria, allowable cost per signed case
  • Campaigns aimed at qualified injury intent — not accident curiosity
  • Ads live within 7 days, compliance-reviewed first
Convert

Weeks 2–4

  • Qualification built into forms — screen before intake, not after
  • Speed-to-intake engineering: contact in minutes, 24/7 routing
  • Intake scripts aligned with what the winning ads promise
Compound

Week 2 onward

  • SEO on the case-type searches your ads prove convert
  • Pages answering the questions injured people actually ask
  • Organic case flow compounding while paid carries volume
PI questions
Why does intake speed matter so much?

Because the first competent response usually signs the case. At PI click prices, a slow callback isn't a missed lead — it's your budget signing cases for the firm across town. We engineer contact in minutes, around the clock.

How do you filter case quality?

In the funnel, not the inbox: ad copy that self-selects, form questions that screen against your case criteria, and routing that prioritizes qualified injuries. Fewer, better inquiries — measured through to signed cases.

What about attorney advertising rules?

We build conservative — no outcome promises, no guarantees, nothing your bar would blink at — and your compliance review approves every ad before it runs. The agency that gambles with your license isn't cheap at any price.

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