The framework Diagnose → Capture → Convert → Compound

Four phases.
zero improvising.

Every engagement runs the same four phases. No "strategy quarter," no month of onboarding — the typical agency takes 30 days to run its first ad. Your entire foundation ships in week one.

01
Diagnose
Days 1–3

A full-funnel teardown, done fast — because an expert doesn't need three weeks to find the leaks.

We autopsy the ad account, verify every pixel and conversion event actually fires, tear down the landing pages traffic hits, baseline your search presence, and do the math nobody does: what a customer is worth to you, and what you can afford to pay for one.

  • Ad account & creative autopsy — what's been burning budget, and why
  • Tracking audit — pixel, conversion API, event health verified end to end
  • Landing page & funnel teardown — where clicks currently go to die
  • Offer math — customer value, allowable acquisition cost, break-even timeline

You get a one-page diagnosis: the three biggest leaks and the projected upside of fixing each.

02
Capture
Ads live by day 7

Your Facebook & Instagram campaigns, rebuilt around the diagnosis and launched inside the first week.

Account structure that matches how Meta's delivery actually works today. A creative testing system instead of "let's try this one." Tracking clean enough to make kill/scale decisions with confidence — and a weekly scoreboard email that shows you the numbers and the decisions, not a 40-page report.

  • Campaigns rebuilt & live within 7 days of signing
  • Structured creative testing — hooks, angles, formats on a schedule
  • Weekly kill/scale decisions, documented in your scoreboard
  • One north-star metric: a known, provable cost per customer

The honest part The build is fast; the compounding isn't. Meta's learning phase takes 60–90 days to hit stride no matter who runs the account. If anyone promises week-2 miracles, run.

03
Convert
Weeks 2–4

Most ad managers stop at the click. This phase is why results hold.

We fix where the traffic lands, informed by live campaign data instead of guesses. Landing pages get rebuilt around the messages actually winning in the auction, follow-up gets automated, and lead handling gets tightened so the leads you pay for stop leaking out of a slow inbox.

  • Landing page & funnel CRO driven by live ad data
  • Speed-to-lead: follow-up that fires in minutes, not days
  • Message match — the promise in the ad is the promise on the page
04
Compound
Week 2 → forever

The part most agencies sell separately, badly: SEO. Ours is built from what your ads already proved.

The hooks, offers, and audiences that convert in paid become the pages and content we build for search — so we're never guessing what to rank for. We're making your proven winners permanent and free. Setup starts week 2; the payoff compounds for quarters.

  • Keyword strategy seeded by your converting ad data — not a generic tool export
  • Technical foundation: speed, indexing, schema, architecture
  • Money pages before blog posts — content that captures buyers, not readers
  • Every month, a bigger share of customers arrives without ad spend attached

The honest part, again SEO won't pay you back this quarter. It pays you back every quarter after — and it's why growth gets cheaper the longer the system runs.

Ads prove what converts. SEO makes it permanent. Running them as one system is the method.