Aggregator lists sell the same homeowner to four installers — then you race to the phone. We build the other kind of pipeline: your ads, your brand, your exclusive leads, with follow-up fast enough to win the ones you pay for.
Bought lists mean split close rates and a bidding war on price. Exclusive leads from your own ads carry your brand from the first click.
Solar has one of the steepest speed-to-lead curves in home improvement — minutes matter. We wire follow-up that fires immediately, not next morning.
A $9 lead that never sits costs more than a $40 lead that shows. We track the chain to the sat appointment, not the vanity CPL.
Because those leads are sold to several installers at once — you're paying to enter a phone race. Your own ads produce exclusive leads that carry your brand from first touch, and they get cheaper as the account learns instead of pricier as the aggregator feels like it.
The chain that pays: cost per lead → contact rate → sit rate → proposal rate. Optimizing the front number alone is how solar companies drown in cheap leads that never show.
Ads live in 7 days. A stable cost per sat appointment takes 60–90 days of creative testing and follow-up tightening — and we tell you that before you sign, not after week two.