Free tool Your numbers, your math

Cost per lead is step one.
Cost per customer is the truth.

Cheap leads that never close are expensive. This calculator runs your budget all the way through — leads → customers → revenue — so you can see what a lead is actually allowed to cost you.

Nothing here is a prediction of what we'll achieve — it's arithmetic on the numbers you enter. Your data stays in your browser.

Leads per month
New customers
Cost per customer
Projected revenue
Return multiple (revenue ÷ budget)

The lever most people miss: doubling your close rate beats halving your CPL — and it's usually cheaper to fix. That's why our method works the whole funnel, not just the ads.

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