Industry — Roofing Phases 01–04 applied

Jobs are won at the
kitchen table. We fill the calendar.

A $15,000 roof isn't sold by a click — it's sold at the estimate. So everything we build is judged by one number: cost per booked estimate, from your own exclusive leads, not a marketplace list shared with three competitors.

Why roofing funnels leak
L.01Marketplace dependence

Shared leads mean racing three other bids on price. Your own ad engine builds a pipeline that's exclusively yours — and compounds.

L.02The next-day callback

Homeowners book the roofer who answers. Follow-up that fires in minutes wins jobs the slow guy paid to lose.

L.03Storm-only thinking

Storm spikes are a sugar high. Retail replacement demand — financing-framed, steady — is what keeps crews busy in the quiet months.

Our method, applied to roofing
Diagnose + Capture

Week one

  • Job math: average ticket, close rate, allowable cost per estimate
  • Angles for retail replacement and financing — tested against storm copy
  • Ads live within 7 days
Convert

Weeks 2–4

  • Landing pages that pre-qualify: owner, roof age, timeline
  • Instant callback automation — beat the other bids to the phone
  • Estimate reminders that protect show rate
Compound

Week 2 onward

  • SEO on replacement intent your ads prove converts
  • Pages for the towns you actually serve — no city-page spam
  • Organic estimates compounding while paid carries volume
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